Recently the famous Journal “El Financiero” from Mexico interviewed the Marketing Director of Inteligensa, Omar Pelcastre, with regard to the EMV Chip migration in USA, due to the experience of Inteligensa in this process in the Latin American region. Please, enjoy the interview.
Omar pelcastre, Marketing Director of Inteligensa
The volume of credit and debit cards in the USA, the market size and the small number of personalizers have complicated the migration process from magnetic stripe to EMV chip technology (Europay, MasterCard, Visa), waiting with optimism that the goal of 30% of migration will be reached by October 2015, when policies related to card fraud liability will change, as was mentioned by Omar Pelcastre, Corporate Director of Inteligensa.
The executive of the multinational, with more than 27 years of experience in elaboration, emission and personalization of plastics and more than 200 million cards that have been migrated to chip, explained that the “Agreement of Liability Transfer” expressed its optimism to arrive at the 30%in October and 70% in 2016.
“The migration is going to be gradual and the goals of the banks are related to the accounts more susceptible to fraud. There will be small local banks or other small institutions where the process will take more time. Another influential factor is that not any company can personalize cards and consequently, there are few personalizers in USA that can face a high demand”, said Pelcastre through a phone interview.
Meanwhile, Larry Rubin, Chairman of the Board of the American Society of Mexico highlighted that a late modernization of plastics in USA has meant an escalation of frauds in the country.
“The consequence that USA has failed in modernizing its plastics 100% is that fraud is easier to happen. Mexico has adopted the chip technology and it has been reflected in the displacement of USA by Mexico in the world ranking (of payments not made)”, noted Rubin.
He explained that the plastics migration and other devices such as ATM´s to EMV technology (specially driven in Mexico by the European banks), it´s not an easy task in the USA, the biggest market in the world, with more than 1.1 billion plastics in circulation.
The cost of migration to EMV technology is huge, in addition that is a very fragmented market. If in Mexico there are 20 card sellers and USA are hundreds”, said the specialist in an interview and was confident that to the extent that this technology is adopted, the levels of fraud will be reduced.
Leticia Hernández
Source: www.elfinanciero.com.mx
Originally published in:
http://www.elfinanciero.com.mx/economia/eu-elevara-adopcion-de-chip-en-tarjetas.html